Overview
Brand identity development for Innov8, a full-stack development firm in Los Angeles, CA. Innov8 was looking for a full brand refresh, including an updated logo, and various supporting marketing materials.
Role: Visual designer
Client: Innov8 (Freelance)
Date: Feb 2010
Tools: Photoshop, Illustrator
Logo development
My main goals for redesigning the Innov8 logo was make the brand more memorable and recognizable, helping to differentiate the firm in a competitive market.
Business cards
The new Innov8 logo will significantly enhance user experience by improving brand recognition, making a strong first impression, boosting user engagement, and ensuring the logo is scalable and versatile.
The Innov8 logo also extends to various marketing collateral and ensures consistent visual branding across all platforms and materials, reinforcing brand identity.
